Direct Mail Campaign
This direct-mail campaign's bold covers and sassy headlines achieved a 10 percent response rate. Yes, 10 percent! The two-sided, folded 4.5"x7" cards were mailed in envelopes addressed personally to hospitals CEOs.
This direct-mail campaign's bold covers and sassy headlines achieved a 10 percent response rate. Yes, 10 percent! The two-sided, folded 4.5"x7" cards were mailed in envelopes addressed personally to hospitals CEOs.